Establishing a residential or commercial cleaning business requires hard work, commitment, and clientele.
Moreover, you have to become a significant market player and build a reputation brick by brick. Giving quality services and excellent customer service are not merely adequate to emerge as a market player.
While expanding the business, you have to conduct fieldwork to comprehend what the customers demand and what if you stumble on an idea. An idea that you may not have thought of otherwise. You can offer a new service to your current clientele and could also lure new ones.
The clientele is the cornerstone of the cleaning business. You can adopt different strategies to acquire the clientele in the initial days. Remember that you have to maintain consistency while expanding the business. Doing so can ensure the company’s sustenance over the long haul.
Why don’t we look at a few ideas on how you can grow your cleaning business?
Networking is crucial for the business to thrive. You build a network when you deal with your supplier, clients, or accountant. In your line of business, you come into contact with people regularly. Therefore, you have to polish your networking skills.
While networking, you may come across people who would be your customers. You may not be able to convert the lead, but the impression you leave with them stays forever. That would, in turn, help you get referrals. The impression that lasts with them can also improve the brand image.
You can attend a trade show to expand the network and meet like-minded people. The trade show is an ideal venue where you can meet potential clients. You can display the products and explain to the crowd how your service is unique. You can also offer promotional packages to potential customers.
2. Referral program
The referral program has proven to be very effective in developing a clientele. That strategy works for any business—for instance, landscaping, interior designs, and even software companies.
For the referral program, you can offer a free service or discount for every referral of new customers from the current clientele.
Doing so would incur strain on the working capital. On the contrary, you can effortlessly expand the clientele over the long haul. Moreover, word-of-mouth advertisement by the clientele would lure more customers.
In the referral program, you must maintain constant communication with the clientele. So you can receive a referral and convert the lead. You may receive a referral from one source or another. You can hire a client relations manager and use management software to manage the affairs effortlessly.
3. Door-to-door campaign
Door-to-door campaigns may be a fun idea to promote your business. This method has proven effective in expanding and bringing in new business.
The door-to-door campaign permits you to connect with your customers personally. While canvassing the area for door-to-door campaigns, you have to ensure that people are at home.
You can choose the evening or the weekends for the campaign. Remember that you have to be respectful of their personal space. If they give a hint that they are not interested, you have to leave immediately.
On the campaign, you would come across absentee homes. In that case, you can leave a flyer or brochure on the premises. When they need your services, they will get in touch with you. To lure more customers, you can offer some discounts.
Partnership with other businesses is ideal for developing a reciprocally beneficial business relationship. For instance, a residential cleaning business can refer your commercial cleaning business to its customers. You can do vis versa. Other businesses you can likely partner with our carpet cleaning, landscaping, and nanny service, to name a few.
Partnering with other businesses would increase the brand’s visibility and be confidence-inspiring for potential customers. You can expand the clientele and improve the service’s value.
The significant advantage of this approach is you no longer have to hire help to generate leads and convert them. The partnership with other businesses would speak volumes, and the potential customers would be confident enough to approach your business wherever needed. In the meantime, you have to ensure that the businesses you have partnered with give quality services to the customers.
5. Word of mouth
The word of mount advertisement does not cost a penny. Such an ad seems to have dramatically impacted business. The system takes its time, and successful businesses get the strategy right.
To spread the word, you have to get the people talking about your business. For that, you have to offer outstanding services. That alone is adequate to spread the word. After the service, ask for customer feedback to improve the service. By doing so, the customers feel that their opinion carries weight.
When running a business, scheduling appointments has always been a hassle. A quick internet search will yield a plethora of results for online scheduling tools. So, how do you decide which one is the best for your business? One option is Picktime. It’s an online appointment scheduling tool that’s free for individuals and businesses.
You can create an account, input your availability, and then share the link with clients. They can then book an appointment without having to call you.
Picktime takes the hassle away and makes it an enjoyable task. You can quickly organize the schedule with a click and send automated messages via email or SMS. So the client would never miss the appointment. That means more customers and business.