Do you become bored of accepting any client who comes your way, even if you don’t want to? Choosing an ideal client and getting to know them better is one technique to overcome this challenge.
Many lawyers, including you, are hesitant to commit to a single ideal client. This stems from a scarcity mindset: you’re concerned that there won’t be enough of your ideal clients to keep you busy, so you cast a wide net.
But here’s the thing: you need to figure out who your ideal client is before you can scale your law company using online legal solutions, as it will boost not only your goodwill but also your expertise.
Take a look at the seven tips to identify your ideal client by the best legal marketing company – Legal Soft Solution.
#1. Self-Identification & Profiling
A legal company must define its strengths (i.e., the areas of specialty or services to which it is most suited) so that the firm’s target market can relate to them.
Remember how we used to make bubble maps before starting a paper or assignment in school? Bring us back since that’s a great place to start when looking for clients for your firm.
Before you can figure out who needs help with the problems you solve, you must first figure out what problems you solve! Begin with the types of law you practice and spread out from there with various case types.
Get as specific as possible to comprehend the issues that your clients are dealing with truly. Why are you better at offering those services than the competition? What do you have to offer that other companies don’t?.
#2. Narrow Down
The most crucial step toward scaling your legal firm is to narrow your specialization. You don’t need to appeal to everyone since all potential clients won’t bring business to you. How can you satisfy your ideal client if you don’t know who they are?
What exactly do you do? And for whom are you doing it? You must be pretty detailed – no more “I assist SMEs with their legal challenges.” What kind of SMEs are these? What kind of legal concerns do you have? What kind of outcomes do you assist them in achieving?
You may determine who your ideal customer is by asking yourself what kind of legal work and clientele appeal to you.
What kind of legal employment allows you to make a difference in the world truly? What is so important to you that you can rant for at least 10 minutes about it? What are your unique abilities and knowledge? These don’t have to be legal abilities. So point out your specialties and seek out those.
#3. The Power Of One
Focus on ONE online legal service that serves numerous ideal clients rather than several online legal solutions that serve multiple ideal clients. One ideal client, one problem, one solution, one offer, one year – this is the magic number to start scaling your legal practice.
That is, focus on one ideal client, have one solution that solves one problem, have one offer for your solution, and make it available to your ideal client for a year.
Focus. Don’t get sidetracked by a million different things. When you focus on a specific specialization, your practice will gradually fill up with your ideal clients. This means you can eventually cease assisting clients who you aren’t as enthusiastic about.
#4. Gather The Courage To Participate In The Discussion
Is there anything better than discussing issues while munching on cookies and sipping beverages at a networking event? If you can go out of your comfort zone & have the guts to join the group discussion instead of standing alone in a corner watching others discuss, networking events are the best place to find your ideal client.
Many of us want someone to invite us to join the conversation, but this rarely happens. We often go without meaningful discussions.
An engaging interaction can lead to a long-term relationship that can even result in referral marketing to the right clients and ideas reaching their ears. Hence, next time when attend an event, make sure you’re visible among the crowd.
#5. Make a Date With Your Ideal Client
OK, you don’t have to take them out on a date (though you might…), but imagine meeting them for coffee and answering these questions to get to know them better:
- In a meeting with you, what does your client wear?
- What kind of vehicle does your client drive?
- What are some of your client’s favorite pastimes?
- What were your client’s problems, concerns, or enquires late yesterday night when Googling?
- Your ideal client is on the phone and appears agitated – who is your perfect client talking to, and what is your perfect client worried about?
- What is your client doing right now before calling you?
- What does your client do when they contact you?
- What kinds of events does your client attend?
- What kind of software does your client use?
- What websites does your customer go to?
- What do you know about your client’s reading and viewing habits? What books do they intend to purchase?
- What causes your client’s heartstrings to be pulled? What charities do they support?
- What are the hopes of your ideal client?
- What are their legal concerns that they consider but don’t have time to address?
It’s also crucial that you grasp their non-legal challenges and goals. This will help you think more expansive about the helpful online legal solutions. As part of your legal solution, you could even enlist the assistance of someone other than yourself.
Suppose your ideal client is the CEO of a technology startup, for example. In that case, you could provide a legal solution to assist them in becoming legally prepared for their capital-raising operations.
You might include a one-hour session with your acquaintance, who is recognized for developing great slide presentations for investment pitches as part of this solution.
#6. Create Content That Focuses On Resolving Their Issues
You decide the difficulties that your law firm handles and the problems that your ideal client profiles face. Put them all together and market to each of your ideal clients’ issues.
You can achieve this by writing educational and helpful blog articles and other free material and mentioning how your advertising and landing pages help solve those concerns. For example, suppose your target client has problems preparing his estate and wants to make sure his family is taken care of.
In that case, you could construct messaging around your simple, done-for-you estate planning services that will ensure his family thrives after he passes away. A quality piece of content will draw readers looking for solutions to problems mentioned in the article, increasing traffic to your site, ultimately attracting ideal clients.
#7. Who Are Your Competitors Serving?
Look at your competition if you don’t already have an extensive list of favorite clients. Who do they market to, and who do they serve? Check out their lead magnets and follow them on social media.
Who are they conversing with? What do they have to offer? This could assist you in figuring out if your target client is similar to them or if you have a niche that they can’t serve.
If you don’t want it to be known that you’re “spying,” you can look for some helpful software ideas for tracking down your competitors’ email blasts without really subscribing.
Make a choice right now about who your ideal client is. You don’t have to get it perfect; all you have to do is finish it. You can always change who you work for and what you do in the future. You are not obligated to do the thing you have chosen for the rest of your life, but you must make a decision and commit to it.