All law firms need new clients to prosper and grow. You could be located anywhere on Earth, but more clients mean more revenue. In the past, word-of-mouth marketing has been very effective in attracting customers.
The world has changed, and there are several options available for you to market yourself online to attract new clients.
Over 96 percent of people seeking legal assistance use search engines, and roughly 74 percent of those who start their searches on their phones wind up calling law offices.
Having a strong SEO strategy is essential for gaining visibility and attracting new customers online. Having an SEO-optimized website increases the visibility of a law firm on search engines. It generates more traffic, which results in more clients. Here is the importance of SEO-optimized law firm website by 247 Legal Assist;
#1. Attract More Clients
Research shows that over 80% of people searching for answers online click on the first ten results on the first page. You might be able to elevate your visibility and appear within Google’s top ten search results if you apply the right strategies.
This requires the use of both on-page and off-page SEO tactics. Hiring an expert SEO agency to help you build a great website can be a master-stroke since SEO-optimized websites take a lot of expert effort.
#2. You Make An Impact
Is it ever a mystery to you why your law practice isn’t attracting as many clients as its competitors? Then what are you doing differently? Keep your site competitive by using SEO.
With SEO tools such as Ahref, Semrush, Buzzsumo, and others, broken links and long URLs can all be detected on your website. SEO-related technical factors help make your site mobile-friendly, secure, and easy to navigate.
#3. Lower Bounce Rate
SEO is a great way to minimize your bounce rate if you target the right keywords to help your audience find you.
Using the wrong keywords will cause your bounce rate to rise; hire content writers with on-page SEO experience and keyword optimization skills to decrease your bounce rate. As a backup, you can always hire a good writer and an SEO expert to assist you with the implementation of your keywords.
#4. Your Ads Reach To Your Target Audience
Suppose you are familiar with SEO and keyword optimization. In that case, you will be more likely to choose the right keywords for your Google AdWords campaigns. A good keyword selection is crucial if you want your ads to be seen by conversion-oriented audiences.
For a Los Angeles-based law firm, bidding on “Los Angeles Law Firm” will yield better results than “American Law Firm.” It’s because the first keyword targets your local audience, whereas anyone can see the second in any of the 50 states. Therefore, SEO can add a lot of value when you know what and when to target.
#5. It Benefits Your Content Marketing Plan
Your website’s content marketing plan must be optimized for search engines for it to be effective. Search engine optimization specialists can help your blogs rank first for keywords related to social media and blog authoring on search engines such as Google and Bing.
Additionally, Google will see you as an authority if you use long-term keywords to increase your ranking. This will increase traffic to your website.
#6. Optimized Images And Videos Help Clients To Connect With You
With keywords in your video title, picture names, and ALT language, people looking for visual information related to your topic can find your images. Optimize your videos to answer the most common legal questions so that you will be able to attract more clients to your practice.
#7. More Visits With Google My Business
Google My Business can give you a competitive edge even if you are just searching for “Lawyers near me.” Promote your website or encourage users to call you using the phone number on your Google My Business profile by using Google My Business.
Hopefully, at the very, it is clear to you that having a website for the firm isn’t going to serve the purpose. To get the kind of traffic and leads you to want, you need an SEO-optimized website.
Now, you’re probably wondering how you can optimize your website for SEO to attract more customers? There are a plethora of generic SEO tactics available on the internet these days. However, you must discover tried and true ways for ranking a law business website for the most remarkable outcomes.
Follow these seven suggestions to improve your law firm’s website’s rating, visibility, and customer base, whether you are building a new website from the ground up or redesigning your old one.