You might be seeking to take your business to another level with a custom web app development. But, have you ever thought about the features of a great web application?

For many business owners starting, one of the biggest challenges is to streamline their workflows and attract more customers. Well, building a custom web app can help you in resolving this obstacle. But, you will need to integrate some unique features in your web app to make it stand out. 

According to tech experts and development geeks, what makes for a truly effective business web app is a whole different perspective. They approach web apps with an understanding of what is technically possible and a customer’s expectations from your web app. 

To get more into the details, let’s explore the top 10 features recommended by experts to incorporate in your next web app.

Must-Have Features to Integrate into Your Web App

1. User-friendly Interface

In today’s digital market, users crave seamless and delightful experiences. Thus, it’s paramount to ensure that your web app offers a mobile-friendly interface. Developers should emphasize:

  • Responsive layout
  • UI adaptation to various screens and sizes
  • Readability
  • Loading speed
  • Easy navigation
  • Avoidance of pop-ups, etc.

Ensure a smooth and eye-catching experience across smartphones, desktops, and tablets. This directly has a great influence on user engagement and satisfaction ultimately impacting the success of your web app.

A sluggish design can lead to adverse effects, such as higher bounce rates. To mitigate this, prioritizing a mobile-friendly interface is essential.

2. Touch ID or Face ID Login

Customer satisfaction is crucial for the success of any business. Taking advantage of the capabilities of smartphones, such as fingerprint scanning and facial recognition, can be a smart move, although not all devices support these features.

By incorporating touch and face IDs, users can swiftly access their accounts within seconds, reducing the risk of login failures due to typos or forgotten passwords.

Touch and face IDs can enhance the user experience of both client-focused and business-focused online applications. However, it’s important to note that relying solely on these login options may not be advisable, especially for web applications linked to credit cards or e-wallets. Implementing multi-step factor authentication is essential to bolster the security of your web application.

3. Web payments

To offer users of your web app a convenient and efficient payment experience, it’s essential to incorporate web payment capabilities.

A user-friendly interface simplifies the process with a one-step checkout, consolidating shipping, billing information, and payment options for a seamless transaction.

Businesses can enhance their payment processes by leveraging Google’s latest API, Payment Request. This advanced API aims to enhance the overall payment experience for internet users. When developing a web app, it’s crucial to devise a robust strategy to accommodate a variety of payment methods essential for business operations.

The Payment Request API facilitates the integration of multiple payment methods, catering to user preferences and the dynamic demands of the business sector. This innovative approach ensures a flexible and user-centric online application payment process.

4. Push Notifications

Web push notifications serve as a valuable and personalized means of connecting with customers. This feature enables businesses to engage with customers in real time through a highly personal channel.

Users can easily opt-in with just one click from the web app, allowing businesses to send tailored push notifications based on user behavior or location effortlessly. The ability of these notifications to function similarly to native app notifications, even when the browser is closed, further enhances their appeal.

Case studies show that push notifications are highly effective, potentially boosting app retention rates by three to ten times. This underscores the importance and success of utilizing push notifications for both employee- and consumer-focused online products.

Push notifications play a crucial role in informing customers about upcoming events, promotions, important messages, and canceled appointments. This notification system becomes an indispensable tool for keeping individuals informed as they go about their daily activities, reaching users even outside of the app.

5. Security

Security – is one of the most important aspects for any company. Implementing the HyperText Transfer Protocol Secure (HTTPS) certificate is a must in strengthening the security of your web application.

Developers must prioritize the security of data transmission between users and the server to ensure a secure connection between online users and their web applications.

Adhering to this approach gives confidence to customers, assuring them that their user accounts are safeguarded, their identities and conversations are encrypted, and their transactions remain confidential.

Furthermore, HTTPS is essential for search engine optimization. Google, for instance, does not prioritize websites or apps lacking an HTTPS certificate, while those with HTTPS certification receive significant boosts in search engine rankings. Therefore, adopting HTTPS not only enhances security but also improves visibility and credibility in search engine results.

6. Social integration 

Incorporating social media elements into web applications can significantly enhance user engagement and increase brand recognition. Research shows that about two-thirds of participants believe that social media facilitates their interaction with brands and businesses.

However, it’s crucial to streamline the registration process to prevent losing potential users. Lengthy registration procedures can lead to user bounce rates. By integrating social media login options, users can quickly log in using their preferred social media accounts, reducing friction in the registration process. Additionally, it’s important to avoid presenting users with lengthy forms during registration.

Integrating your company’s web app development services with the social networks preferred by your users can further increase engagement. This enables customers to easily share wishlists, reviews, and orders, fostering valuable interactions with your business.

By implementing social integration techniques, you can enhance the user experience, broaden your app’s audience, and increase interaction with your web application.

7. ChatBots

Chatbots are one of the best ways to provide customers with live chat support round-the-clock. They can respond to queries, and offer insightful recommendations & guidance. It can even assist customers with making purchases or availing services.

Compared to traditional chatbots, AI-powered chatbots can respond to customer inquiries with greater accuracy and complete tasks with more complexity.

To offer a smooth customer experience, they can also link with other company tools and platforms, such as CRM software, social networking, and eCommerce platforms.

8. Document Management System 

Documents are more than just pieces of information. They’re really important for businesses, so it’s crucial to keep them organized.

Not only do documents contain valuable information, but they also have legal importance. That’s why it’s a good idea to keep them safe for a long time using a smart document management system in your app.

You’ve probably heard the saying, “The only thing that stays the same is change.” As business owners, it’s important to keep up with new trends, patterns, and what people need.

When you add new and popular features to your app, it becomes unique and can help your business grow a lot.

9. Voice Search Optimization 

Imagine if you could interact with devices using your voice instead of typing. That’s what many users prefer nowadays! Take virtual home assistants like Siri, Google Home, or Amazon’s Alexa as examples—they’re all about making tasks easier through voice commands.

In 2024, we’ll see even more smart devices responding to voice commands. Why type when you can just speak, right? As business owners, it’s crucial to adapt by optimizing both physical and digital products for voice search and commands. Experts predict that by the end of 2024, about 55% of households worldwide will have a voice assistant.

This trend isn’t just about convenience—it saves time, encourages users to engage more, and fosters loyalty. Plus, with voice usage, you gain valuable insights into user behavior. So, incorporating voice-activated features and optimizing for voice search in web development can be game-changers for your business.

10. Analytics and Reporting 

A robust analytics capability is one of the most valuable features of a business web application. By integrating analytics seamlessly, businesses can gain crucial insights into user behavior patterns and thoroughly evaluate the overall performance of their web-based applications.

With a wealth of data at their fingertips, business owners can enhance user engagement, optimize web apps for higher conversion rates, and make well-informed decisions.

Any business leader interested in fostering growth must recognize gathering user data as a strategic necessity. The significance lies not only in collecting data but also in leveraging it as a powerful tool to gain deep insights into user behavior and stay abreast of industry trends.

According to recent studies, businesses utilizing analytics experience a notable enhancement in their decision-making capabilities. In a Deloitte survey, 49% of respondents reported that analytics helped them make better decisions, 16% stated it facilitated important strategic projects, and 10% noted it aided in strengthening their relationships with clients and business partners.

This shows the transformative power of analytics in refining decision-making processes and fortifying business connections.


As technology gets better and people demand more from a web application, businesses need to optimize their software and integrate new features continuously. Creating a web app for your business to mark its online presence is crucial. If you’re looking to build one, rely on the best technologies and features, as anything less than that won’t work out. 

Nothing is worse than having a web app with an outdated web design, chunky user experience, poor customer service, and everything that matters. 

To get your app customized with the features that you exactly want in your web app, it’s advisable to consult with the best website development company for the best results.