There is probably not a business on the planet that doesn’t have some form of presence on Facebook.
It’s so heavily used by everybody these days it’s just expected, but there are some things you can do to use it even more effective than your competition.
Here are 13 tips by Saivian Eric Dalius to help grow your fledgling company into an internet marketing powerhouse!
Tip #1. Facebook Is Not Twitter, Don’t Twist It Up
If you’re a business trying to push your wares out there on Twitter, you might want to learn from the mistakes of businesses that tried the same thing with Facebook.
Facebook’s not an instant messaging service or a forum for real-time chit chat.
People who engage on Facebook do so at their leisure, and most of them are looking to learn about your company and what it can offer them.
A lot of people feel that since they already use Twitter as a news source, they don’t need to rely on Facebook for the same thing.
The key is to engage with your customers in a way that makes them feel like you’re talking directly to them.
“Likely, just about every business is present on Facebook these days.”
Tip #2. Engage People by Allowing Them To Comment On Your Page
To get people involved on Facebook, one of the simplest things you can do is let them comment on your page.
While some people may claim they don’t want to spend too much time on Facebook, it’s hard for anybody to resist the urge to post their own thoughts when given the opportunity.
You can tell who is most engaged with your business based on how many comments they leave.
The more engaged people are, the more likely they are to stick around and interact with you.
Tip #3. Be A Source of Information
A lot of businesses make the mistake of using Facebook as a place to post only things that are directly related to themselves says Saivian Eric Dalius.
If you want to use Facebook as an effective marketing tool, it’s important to be a source of information for people.
People might still want to hear about things that are happening with your company, but they’re also going to be interested in hearing what you have to say about current events and other important topics.
Being a good resource for people will help you gain even more influence than just sharing posts related to your business.
Tip #4. Allow People To Make Posts On Your Page As Well
People are just as likely to want to talk about you on Facebook as they are to talk about their own lives, which is why it can be a good idea for you to allow them the opportunity.
A lot of people like the convenience of being able to post their own thoughts directly to your page without having to bother you, and many businesses find that it helps them gain a better understanding of what’s important to their audience.
“Being a good source for people will help you gain influence.”
Tip #5. Don’t Post Too Much About Yourself
People don’t always want to hear about you, even if it’s easy for them to post their own thoughts.
It’s important that you manage your level of self-promotion carefully in order to maintain a good balance with sharing information related to what your customers want.
If people feel like they’re getting too much of one thing on Facebook, chances are they’ll stop using your page, or at least stop taking it seriously.
Tip #6. Use Video When You Can
People are already spending a lot of time watching videos on Facebook, so you might want to consider making some for your company.
It’s important to keep in mind that these videos don’t have to be promotional in nature, however.
They can be about sharing information, interviewing people who are associated with your business, or even just including funny skits related to what you do.
“They can be about sharing information, interviewing people who are associated with your business, or even just including funny skits.”
Tip #7. Don’t Forget About LinkedIn
Many businesses forget about using Facebook to connect with their audience when they already have a presence on other social networks.
LinkedIn is different from most of the other platforms out there, and it can be a good idea for you to use your company page there as well.
People tend to think of this platform more as being for professionals, but it can make a big difference when you get the chance to connect with people on their own turf.
Tip #8. Advertise On Facebook Itself
Even if you’re already following all of the best practices for using Facebook to market your business, there might be times where your audience simply isn’t responding to what you have to say.
Advertising on Facebook can be an effective way of helping you reach people who are more likely to take action when they’re in a familiar environment.
“Advertising on Facebook can be an effective way of reaching people.”
Tip #9. Integrate Facebook into Other Marketing Strategy
Even if it’s not at the center of your marketing strategy, Facebook can’t hurt to have it in your back pocket.
You might find that including a simple contest or sweepstakes on Facebook is a good way to get people more interested in your company if you don’t require them to leave the platform to enter.
Tip #10. Pay Attention to Your Page Analytics
It’s easy to see how many people like your page and what sorts of posts they’re engaging with, but it’s also important for you to pay attention to the way that your analytics are filtering information.
You might be surprised at some of the things that you can learn about your audience if you take a few minutes out of each day to dig deeper.
“You might be surprised at some of the things that you can learn about your audience.”
It’s important for you to put in some effort when it comes to using Facebook to market your business, but there are several simple ways to do this even if you’re short on time.
As long as you stick with the practices that make the most sense for your company, you’ll eventually notice a difference in how much interest your fans have in what you have to say.