Long-Tail Keywords: What They Are & How to Find Them

All right, let’s dissect long-tail keywords. There are several ways to define them, and you’ll discover them all if you read a hundred articles.

Many people agree that long-tail keywords are phrases consisting of more than five words. Some people say they aren’t as competitive as others. They are more precise than head phrases; some people feel they convert better. A LinkedIn poll found that just 22% of respondents had any idea what long-tail keywords were. 

These definitions impose artificial boundaries between long-tail and middle-tail keywords, which is problematic. Long-tail keywords are those that fall to the left of the line above.

The rule states that it is not if it rolls toward the left. And unfortunately, word count is sometimes used as a decisive factor. Because of this, it isn’t easy to formulate an effective SEO plan that attracts substantial organic search traffic. Worse, it risks misleading newcomers and permanently damaging their SEO.

Long-Tail Keywords

That settles the matter, period. The length of the query has no bearing on long-tail, nor does the level of complexity, the level of specificity, or the number of conversions.

These adverbs and adjectives may be linked, but they are not necessary to understand the notion. Every month, the number of times a query is entered into a search engine’s input field matters most. 

Seeing where one part of the graph stops and another starts is greatly facilitated by using actual data for the display. Many people use long-tail searches, essentially just variants of popular phrases.

That means you can’t afford to create unique pieces of information for each, lest they eat into your traffic and search engine results. Should you, therefore, disregard long-tail keywords since they are obscure queries with a bit of search traffic that are essentially the same as phrases with more traffic?

On the other hand, maybe you should reconsider your approach to employing them. Except when serving a specific search purpose, long-tail keywords shouldn’t be treated as individual articles. Instead, imagine them as interconnected nodes in a more extensive system of potential keyword phrases.

Make Use Of “What” And “How” As Question Modifiers

The trend of consumers typing inquiries into Google search boxes is growing. Long-tail questions that begin with adjectives like “what,” “how,” “where,” etc. reveal unique problems individuals have and are likely to show up often when evaluating long-tail keywords in your preferred SEO tools.

Look At Your Site’s Search Logs To See What You’ve Been Looking For

Find out what people are typing into the site’s search bar. Some searches may surprise you with their specificity, focusing on one product or asking a detailed inquiry. People who ask them on the site could use search engines to get the answers. Use this insightful data by crafting fresh content around these precise long-tail keywords.

Do A Gap Analysis

To determine what subject areas (or long-tail keywords) you target on your pages, you may do a gap analysis, which involves analyzing your site’s content for subjects you are not presently addressing or performing strongly for. Examining your current articles for unexplored or underdeveloped ground is one way to do a gap analysis. 

As a bonus, you can use a keyword ranking audit provided by many SEO tools to check how you do about the competition for specific keywords. Now that we know how SEO tools may help marketers find long-tail keywords, we can look at the top solutions.

Look At The Ehow

Keyword research, especially for more specific phrases, is the lifeblood of content-heavy sites like eHow. Demand Media, the parent company of eHow and Cracked.com, employs sophisticated algorithms to identify long-tail keywords for which it may create hyper-specific content.

You can still benefit from this approach even if you don’t have access to Demand Media’s data or its extremely successful content algorithms. Look at the sources above to inspire new search terms. You can bet that a keyword phrase has search traffic and that advertisers will be interested in purchasing placement on sites where it appears if eHow is using it. 

What about taking a chance at something else? Whatever they’ve made to appeal to those search terms is probably relatively weak.

Thin content, such as that often generated cheaply by freelancers and which Google no longer prioritizes in the post-Panda era, is what eHow is known for. You have a fighting shot at outranking these content farms if you can produce high-quality, helpful, hyper-targeted material.

View Articles On Wikipedia

Can one say that Wikipedia is the web’s most well-tuned resource? It ranks pretty high, indeed. If you want to learn about on-page SEO, go no further than Wikipedia. If you’re looking for more information about a specific topic, you might find starting with the corresponding Wikipedia article helpful.

Many of the article’s headings (such as “history of quantum mechanics,” “mathematical formulations of quantum mechanics,” “applications of quantum mechanics,” etc.) can be interpreted as long-tail keywords.

To find out what additional forms of your primary term occur in the text, you may conduct a page scan (Control-F) on the page. The “See Also” section at the end of many Wikipedia pages is also an excellent place to look for sets of similar phrases.

Conclusion

And that sums up my thoughts on the beautiful world of long-tail keywords. This post should assist you in fine-tuning the SEO Agency Wollongong approach and speeding up the increase of search visits to your site.