Sydney, the capital city of New South Wales, is one of Asia Pacific’s leading financial hubs and is ranked as one of the top ten global economies. In addition, the city is home to a large number of regional headquarters of multinational companies and top local corporations.

While the leading industries in the city are financial services, manufacturing, tourism, and international education, new businesses are also starting to be known with the help of Google Ads, one of the many advertising tools of SEO in Sydney. 

What is Google Ads?

Simply put, it is a paid advertising platform hosted by Google, the world’s largest online search engine. It allows advertisers to display ads at the top of search engine results pages based on target keywords. Since it is a paid service, advertisers would only spend every time they click on the ad.

Because Google is the leading search engine with billions of users who use the platform and its other partner sites and apps, businesses who use this service become more visible to users searching for something online or using one of the company’s other properties like YouTube. 

Read Also: Top 10 SEO Mistakes and Solutions

Why Do You Need Google Ads?

It is Cost-Effective

As a start-up small business owner, you want to keep track of all the expenses and want to spend only on what would be beneficial to your business. And while investing in a paid advertisement may be costly initially, it is also one of the most cost-effective strategies used by SEO in Sydney because it offers the fastest results.

Being visible in the top ranks of the world’s largest and most used search engine increases your website’s traffic more than any organic tool could bring. With over two billion daily users, your business would get its most needed exposure in a short period.

And because Google Ads is a paid-per-click service, you would only be paying every time a user clicks on your ad. So while users may not always click on the ad result, your website’s visibility on search engine results would still be enough to raise the credibility of your page, making it easily remembered by users.

It Yields a High Return of Investment

As mentioned above, Google Ads is a pay-per-click advertising platform that makes you pay only when users click on your ad.

You can create several ad campaigns on Google and check which campaign gets you the most desired results. Then, focus on this campaign while discontinuing the others. Because of Google’s high visibility, your working ad campaigns will also yield high visibility and help increase your traffic.

Even though using paid ads is not considered organic traffic, it is still traffic to your website using a highly optimised ad campaign that can target specific customers and leads.

Because Google Ads allows you to customise your ad campaign, you can target specific customers by refining your searches to bring only specifically targeted customers to your website. These targeted customers could mean people ready to buy your products and services, thereby increasing your conversion rates.

Every start-up small business owner is trying to focus on intelligent investments; the budget is spent wisely for their business.

While paying for an ad campaign may seem like a substantial initial investment, every digital marketing expert would assure you that Google Ads is one of the best SEO tools you can use to make your business known in just a short period; making it one of the smartest investments you can make for your business.