Lead generation involves producing awareness about a brand like Zetpo and its products and services by using both inbound and outbound marketing strategies such as email marketing and online advertising. A promotional video maker can best be used for this purpose.
Lead generation is crucial for every company because they are the leads that further result in conversions and sales.
Implementing the apt lead generation strategy for a company means building relationships, boosting brand awareness, generating certified leads, and finally closing deals.
Though it can be a bit challenging to identify the methods that will bring the majority of the leads with the ones working best for a business, you always have the option of implementing certain digital marketing strategies that will result in good quality lead generation.
A few tips on using digital marketing for generating solid leads for your business are as follows:
Use Top Quality Content for Establishing Thought Leadership
What? Have you still not started the use of content? It’s high time you indulge in content marketing as it is one of the most crucial steps of any lead generation procedure.
Go by the surveys, and you will find that 96% of the B2B buyers look for content from industry thought leaders, and 47% of the buyers go through content before engaging with any company.
If you become an expert on pain points and topics that your products and services solve, it will help you generate more leads.
Posting news, tips, and blogs regarding your niche industry and producing extensive guides for the visitors to download will help you collect valuable data from individuals. Hence, you can easily enroll such individuals in your lead generation plan.
You can keep these people engaged by producing more content about your products and services using a promotional video maker. Gradually you will find them turning into customers. Of course, content promotion is also very important.
Use different online marketing procedures like emails, social media, and SEO for promoting your content. Great quality content will be of no use if people cannot find it. Therefore, make sure to spend a good time optimizing content for the varied search engines.
Yet another effective way of maximizing the search engine rankings is Pay Per Click. PPC is paid SEO where you need to set up a great campaign by making advertisements linking to specific keywords matching the niche services or products you are offering.
You will do this to get to the top spot in the rankings. It can be a bit challenging to set up and run a successful PPC campaign. But lead generation through PPC comes with increased chances of buying from your brand.
PPC not only helps your business appear as an expert but even gets you before your competition. You are likely to get more business considering that 35% to 50% B2B buyers buy from the businesses they see on the very first go.
For instance, if you have an HVAC business, you can maximize PPC and place ads online to promote products and services. To know more, read this Dagmar Marketing guide
If done right, Pay Per Click can bring you double the money you invest in it.
Search Engine Optimization
SEO or Search Engine Optimization is one of the most effective ways of reaching the target audience. The process involves improving the rankings of your site in the search results for specific phrases and keywords.
This will help the audiences find you when they are on the lookout for information or services rendered by your company. SEO is specifically important considering that more than 75% of people do not get past the first page results of the search engines.
Hence, online businesses need to have their sites appearing on the first few results of the first pages of different search engines like Yahoo and Google.
This will not just help you in attracting traffic from the users looking for the services you provide but will also get them converting into loyal customers.
Make sure you are on the first page of the search engines and not on the second or the third. People will not find your site if you are easily relaxing on the second page!
Try Segmented Email Marketing for Making Quick Sales
Of course, email marketing is a very old strategy, but even today, it effectively reaches potential customers while upselling the existing ones. You can customize messaging to target a specific customer base and adjust email marketing to bring you good results.
In the present era, automated marketing is one of the most popular ways of helping marketers send targeted emails to probable leads immediately. Leads can be synced with CRM and placed in the workflow so that when they submit a site form, they get support with content matching their interests.
Do Not Underestimate the Power of Social Media Channels
There can be absolutely no doubt that the different social media platforms serve as effective ways of connecting with leads. Well, there are many social media channels, but the ones that will help you generate the strongest leads are LinkedIn, Twitter, and Facebook.
But to leverage the strength of social media in lead generation, you must understand your target audience properly. This will make it easier for you to figure out the platforms that your audiences use frequently.
You can have your lead generation strategy aimed towards reaching these people, and thus it will bring you good business.
The social media channels offer some of the greatest scopes for businesses. Businesses can use these channels to share all important information the users require to get in touch with them. This includes operational hours, address, contact number, and so on.
Being available on social media channels makes it very easy for the users to engage with your business and even share its information with others. This further extends the reach of your business and helps in drawing more leads to your site.
These are just a handful of digital marketing strategies that can help you with lead generation. It does not really matter which strategy you will be employing. Whichever you are going for, just ensure to keep testing the same.
For example, if you are going for content marketing, which is a must, make sure that the promotional video maker you are using is bringing you results.